About this presentation
Did you know that there is more than one way to perform a MaxDiff exercise? Most MaxDiff is based on “Best Worst Case 1”, where each item is a distinct Object. But you can also easily conduct and analyze Best Worst Case 2 (the “Profile” case) experiments if you know how to do it! This session will introduce you to Best-Worst Case 2 and highlight how it can compare to traditional conjoint analysis.
