About this presentation
One of the core questions of market research is: what drives consumer choice? Over the last couple of decades, a wide range of techniques has been developed to answer this question. In this introductory training, we will give an overview of some of the most useful driver analysis techniques that are currently being applied. We will then dive a little deeper and investigate more advanced techniques like Bayesian network analysis, that enable us to distinguish between direct and indirect effects. The aim of the training is to help you find your way in applying these techniques in your own research projects.
