About this presentation
In these sessions you will learn why conjoint analysis has flourished and been so widely used in business/insights applications and economic investigations, the different types of conjoint/choice analysis and learning when you should use each, how to build choice models that deliver meaningful data & how to design, field, and interpret choice-based conjoint (CBC) exercises, how to analyze CBC data using counts, logit, latent class, and hierarchical Bayes & how to build and use what-if market simulators.
