Join us for two days of advanced instruction. This 2-day seminar is based on Bryan Orme and Keith Chrzan's book, Becoming an Expert in Conjoint Analysis. The instructors will share the concepts and practical know-how (e.g. power tricks) that have taken them decades to learn. Attending this course and carefully reading the associated book will accelerate you toward expert status in conjoint/choice methods. This is the book that we wish had magically fallen out of the sky and onto our desks in the early part of our careers!
Our instructors will take you on an adventure you will not soon forget! About ¾ of the seminar will be conceptual and ¼ will focus on demonstrating software implementation details. Attendees will receive complimentary PDF copies of the Becoming an Expert book prior to the training. The course outline will cover selected chapters from the book:
Day 1
How people choose
Advanced CBC designs
Adaptive designs and customization
The None alternative
Holdout choice tasks
Best/Worst Case II
Day 2
Dealing with many attributes and levels
Sample size decisions
Coding conjoint data for estimation
Part-worth utility estimation
Introduction to MBC
Situational choice experiments
(This course intended for those who are highly proficient in conjoint/choice analysis and are looking for the practical advanced training to achieve the next level.)
