Virtual Lighthouse Studio Choice Modeling Workshop

Come learn how to optimize your product features and price from the world’s most friendly company in the insights/strategy space! The Choice Modeling Workshop is a three-day introductory workshop covering basic CBC (Choice-Based Conjoint) principles. Participants will create choice surveys and analyze sample data using a team-oriented case study approach.

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What you'll learn

  • Why conjoint analysis has flourished and been so widely used in business/insights applications and economic investigations

  • The different types of conjoint/choice analysis and learning when you should use each

  • How to build choice models that deliver meaningful data

  • How to design, field, and interpret choice-based conjoint (CBC) exercises

  • How to analyze CBC data using counts, logit, latent class, and hierarchical Bayes

  • How to build and use what-if market simulators

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