Come learn how to optimize your product features and price from the world’s most friendly company in the insights/strategy space! The Choice Modeling Workshop is a three-day introductory workshop covering basic CBC (Choice-Based Conjoint) principles. Participants will create choice surveys and analyze sample data using a team-oriented case study approach.
Register nowWhy conjoint analysis has flourished and been so widely used in business/insights applications and economic investigations
The different types of conjoint/choice analysis and learning when you should use each
How to build choice models that deliver meaningful data
How to design, field, and interpret choice-based conjoint (CBC) exercises
How to analyze CBC data using counts, logit, latent class, and hierarchical Bayes
How to build and use what-if market simulators
