Daily Agenda

Introduction to Conjoint Analysis

  • Creating a survey

  • Adding simple questions

  • Skip logic

  • Quota control

  • Fielding a survey

  • Sample management

  • Tracking progress, starting & stopping your survey, etc.

  • Basic data analysis & exporting

Introduction to Choice-Based Conjoint

  • Conjoint analysis theory

  • Basics of CBC

  • Setting up a CBC exercise in Discover

  • Attributes & levels

  • Additional settings

  • Limitations on Conjoint Analysis within Discover

  • Programming exercise

CBC Analysis

  • Computing a model

  • Utilities & importance scores

  • Simulations

  • Exercise: Estimate a model & analyze a Conjoint Analysis study

MaxDiff

  • Introduction to MaxDiff theory

  • Creating a basic MaxDiff exercise

  • Survey fielding essentials

  • Analyzing the results of your MaxDiff

  • TURF Analysis & the MaxDiff Analyzer

  • Exercise: Create and analyze a MaxDiff study

Advanced Topics

  • JavaScript essentials

  • Advanced MaxDiff

  • Anchored MaxDiff

  • Interpreting anchored utilities

  • Sparse MaxDiff

  • Customizing your Conjoint Analysis exercise