Come learn how to optimize your product features and price from the world’s most friendly company in the insights/strategy space! The Virtual Discover Choice Modeling Workshop is an introductory workshop covering two current and popular choice research methodologies: Choice-Based Conjoint (Conjoint Analysis) and MaxDiff (Maximum Difference Scaling), all within the exciting new Discover platform from Sawtooth Software. Participants will create choice surveys and analyze sample data using a team-oriented case study approach. Additionally, you will learn the essentials of creating a survey from scratch in Discover, with its simple interface and powerful toolset. The workshop will be presented as virtual half-day sessions spread over five consecutive days. Homework assignments will be given at the end of each session to help you solidify your learning.Register
Designing and analyzing a Choice-Based Conjoint experiment
Designing and analyzing a MaxDiff experiment
Connecting your survey to panel providers and respondents
Creating other typical survey questions, such as single selects, numeric questions, etc.
Analyzing and reporting your data