The Good News: Our brilliant audio engineers developed 12 incredibly cool features for our newest product lines! The Bad News: We can’t include them all. Now what? This talk shares how we used anchored MaxDiff, choice modeling, and elbow grease to identify feature subsets that balanced consumer reach with development constraints… and then dug deeper when the “best” solution raised more questions than it answered. The Result: An unexpected portfolio discovery, complete with musical montage!
