Pricing research teams are being asked to do more with less—and nobody wants to wait three months for an answer. Meanwhile, AI monetization decisions are becoming more complex. Through two real-world B2B case studies, we show how we delivered rigorous pricing insights on accelerated timelines, using radically different approaches: a customized menu-based conjoint and rapid qual-plus-quant experimentation. Attendees will learn how to match methodological rigor to decision complexity without sacrificing the confidence business leaders need to act.
