Pricing research teams are being asked to do more with less�and nobody wants to wait three months for an answer. Meanwhile, AI monetization decisions are becoming more complex. Through two real-world B2B case studies, we show how we delivered rigorous pricing insights on accelerated timelines, using radically different approaches: a customized menu-based conjoint and rapid qual-plus-quant experimentation. Attendees will learn how to match methodological rigor to decision complexity without sacrificing the confidence business leaders need to act.