Wednesday, May 2
Research Methods Track
Corporate Research Track
Breakouts
8:00 am
Breakfast
Session 1
9:00 am - 10:30 am
9:00 am
Judgement Day: The Machines Have Arrived – But How Good Are They At Answering Choice Experiments
Chris Moore, Cameron Stronge, & Manjula Bhudiya, Ipsos UK
9:00 am
Survey Design with Data Quality in Mind
Emma Gibbons, Ohio University
9:45 am
Comparing AI-Generated Results to Survey Research in CPG Product Pricing
Kathryn Kaul-Goodman, Jacob Nelson, & Edward Paul Johnson, Harris Poll
9:45 am
Which Conjoint Method Should I Use?
Aaron Hill, Sawtooth Software
10:30 am
Break
Session 4
4:00 pm - 5:30 pm
4:00 pm
Fairness in Clustering – Opportunities for Application in Market Segmentation
Ming Shan, Hall & Partners
4:00 pm
A New Way to Travel in Urban Environments: Insights from Conjoint Analysis
Ginny Tang & Alex Lowman, Supernal
4:30 pm
Navigating the Social Media Data Landscape: A Quantitative Approach to Insight Generation
Rachin Gupta & Rajat Goel, StatWorld Analytics, LLC.
4:30 pm
Choice Modeling in a Rapidly Changing Tech Startup
Kenneth Fairchild, Tribal Credit (formerly) | Bruce Bastian, Luminim
5:00 pm
Price-Group Estimation Approach for Price Attribute in Choice Models Using Alternative Specific Design (ASD)
Surbhi Minocha, KANTAR
5:00 pm
The Peaks and Pitfalls of Conjoint at Procter & Gamble
David Hengehold, Procter & Gamble
5:30 pm
Adjourned
Optional Clinics
5:40 pm
Discover Your Superpowers: New Discover Features & Future Plans Unveiled!
Justin Luster & Brian McEwan, Sawtooth Software
5:40 pm
Discover Your Superpowers: New Discover Features & Future Plans Unveiled!
Justin Luster & Brian McEwan, Sawtooth Software
7:00 pm
Reception at the Alamo