Sawtooth Software Conference

Orlando, Florida – May 2-6, 2022
Loews Portofino Bay at Universal Orlando Resort

Registration Coming Soon!

Looking to make a breakthrough in marketing sciences?

The 2022 Sawtooth Software Conference will be held May 2-6, 2022, in Orlando, FL next to the Universal Studios theme park. Join some of the brightest minds in the insights world to learn and create valuable lasting relationships. Don’t miss this valuable marketing sciences event!

– May 2-3: Choice Modeling Workshop
– May 3: Tutorial Sessions
– May 4-6: Conference Paper and Corporate Researcher Sessions

Because of the COVID-19 pandemic, we know that there can be concerns about traveling and attending a conference like this. We all should consider our personal risks as well as the risks of those we live or interact with. Fortunately, we have the pre-recorded and delayed access option for the conference this year for you to consider as a worthy alternative to attending in person.


May 2-6, 2022

Early Bird Deadline

March 25, 2022

Health & Safety

All local safety guidelines, protocols and precautions will be taken and followed regarding COVID-19.

In-Person & Delayed Video Options

Ask detailed questions in person or learn at your own pace with the delayed video content.

Connect with Insights Professionals

Learn from experts around the world, in a relaxed and comfortable environment.

Gain Knowledge Shared from Experts

Polish your skills, on various methods and topics by interacting one on one with Sawtooth Software experts.
Sawtooth Software Conference 2019

“This was definitely the most useful and friendliest conference I've ever been to!”

Tracey DiLascio-Martinuk

Customer Research Specialist, Bose


In presentation order
Methodological Track

Is There an Antidote to the Cheater Epidemic?

Deb Ploskonka, Cambia | Kenneth Fairchild, Sawtooth Software

Could You Direct Me to the "Good" Data?

Joe Jones, KS&R

Kano Analysis: A Critical Survey Science Review

Chris Chapman & Mario Callegaro, Google
View All Presentations
Corporate Researchers Track

It's a DCM, right??? Supporting Growth at Microsoft Through Conjoint Analysis and Other Means

Barry Jennings, Microsoft

MaxDiff: A Client-Based Focus

Jeremy Christman, P&G

What is Quant UX Research? An overview, discussion, and AMA

Chris Chapman, Google
View All Presentations

Why, When, and How to Use Conjoint Analysis in Your Research - Practical Guidance for Beginners and Experts Alike

Megan Peitz, Numerious

Understanding & Predicting Categorical Outcomes in Marketing Data

Joe Retzer, Act Market Research Solutions (University of Wisconsin - Milwaukee)

Segmentation & Drivers Analysis

Keith Chrzan, Sawtooth Software
View All Presentations

Video & Materials Access

The conference will be recorded and you can purchase access to all the presentations, including access to supporting slides, data files, and any provided programming code.

Registration Coming Soon!


Loews Portofino Bay at Universal Orlando Resort

Loews Portofino Bay Hotel at Universal Orlando is located bayside, right on the grounds of Universal Orlando. Nestled along the water, and with details like cobblestone streets and towering Italian cypress trees just like the seaside town of Portofino, Italy, you’ll swear you’re actually in Europe.  All the charm of Italy, with Florida sunshine and theme park fun guaranteed.