Maximum Difference Item Scaling (MaxDiff) is an excellent technique for measuring the importance or preference within a list of items. If you are already familiar with how to create MaxDiff exercises within Sawtooth Software, but would like to move beyond the basics and learn techniques for anchoring, large item sets, object and profile case methods, and rescaling, we invite you to attend this free webinar.

• Different methods for anchoring your MaxDiff results (Direct vs. Indirect)
• Options for handling large item sets (Augmented, Tailored, Express, Sparse MaxDiff)
• Additional varieties of MaxDiff scaling (Best-Worst Case)

We hope this webinar will expand your thinking and introduce you to the many possibilities MaxDiff has to offer.