Events

Connect with the market research community—from live webinars and hands-on workshops to the Sawtooth Research Conference.

Upcoming events

Save your spot at what's coming up.
MaxDiff Certification Virtual Workshop
Workshop
November 3, 2026
•
Virtual
Sawtooth Research Conference 2027
Conference
May 5-7, 2027
•
Washington, D.C.

On-demand events

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Synthetic Data in Practice: From Boosting to Digital Twins
Webinar
September 17, 2026
State of Synthetic Data: Governance + the ECHO Index
Webinar
August 20, 2026
When Segments Misbehave: Segmenting Real-World Marketing Data
Webinar
July 16, 2026
Applied AI in CX & UX Research
Webinar
May 21, 2026
Sawtooth Research Conference 2026
Conference
May 5, 2026
The AI Balancing Act: Enhancing Insight While Protecting Data Quality
Webinar
April 16, 2026
Pricing Research Tools You Must Know: Monadic Experiments, Van Westendorp, and Conjoint Analysis
Webinar
March 26, 2026
Synthetic Survey Data? It's Not Data
Webinar
February 19, 2026
When Data Disagrees: Earning Stakeholder Trust
Webinar
January 15, 2026
Discover Smarter Surveys: Randomized Blocks, AI Probes, Big Conjoint Upgrades, and More!
Webinar
December 11, 2025
The Massive ROI of Conjoint Research: Turning Research Dollars into Millions in Business Value
Webinar
November 20, 2025
Segment Finder: Finding Needs-Based Segments in CBC and MaxDiff Data
Webinar
October 30, 2025
Pricing Market Research and New Product Development
Webinar
September 4, 2025
From Data to Decisions: How to Present Conjoint Results That Inspire Action + Build Trust
Webinar
August 14, 2025
Relevant Items MaxDiff: its Origin, Motivation, and Options
Webinar
July 17, 2025
The Will of the Many: How AI and Crowdsourced Input Drive Breakthrough Design
Webinar
June 19, 2025
Conjoint Analysis as Expert Witness Evidence
Webinar
May 22, 2025
Sawtooth Research Conference 2025
Conference
May 5, 2025
Smarter Research, Smarter Products: Lessons from Leatherman, Bose, and Microsoft
Webinar
April 10, 2025
Mastering the Basics of Conjoint: A Beginner-Friendly Introduction
Webinar
March 27, 2025
Beyond the Grid: Complex Generative AI Stimuli in Conjoint Measurement
Webinar
February 20, 2025
Do Segmentation Like the Pros: Avoid These 3 Key Mistakes
Webinar
January 23, 2025
Discover the Power: Explore Discover's New Features and Meet the Team
Webinar
December 12, 2024
SKU-Based Conjoint: A practitioner's guide
Webinar
November 14, 2024
Best Practices for Survey Research
Webinar
October 24, 2024
Best Practices for Measuring Price Sensitivity
Webinar
September 26, 2024
How to Talk About Research So Stakeholders Will Listen
Webinar
August 29, 2024
Using ChatGPT as a Co-Pilot to Explore Research Data
Webinar
July 11, 2024
Predictive Segmentation
Webinar
June 20, 2024
Quant UX and Marketing Research
Webinar
May 16, 2024
Analytics & Insight Summit 2024
Conference
May 1, 2024
AI in Marketing Research: Expert Panel Discussion
Webinar
April 11, 2024
A Discussion with Conjoint Analysis Legend, Seenu Srinivasan
Webinar
March 28, 2024
Conjoint Analysis for Beginners
Webinar
February 29, 2024
Discover Update January 2024
Webinar
January 25, 2024
MaxDiff at Blizzard: Applying MaxDiff Methodology to Gaming (and more)
Webinar
January 11, 2024
Getting Sample Size Right: What they didn’t teach you in school
Webinar
December 14, 2023
Aligning Customer and Internal Priorities Using MaxDiff
Webinar
November 30, 2023
Creating a Custom Conjoint Simulator in Excel
Webinar
November 9, 2023
Defending Yourself Against Bad Data
Webinar
October 26, 2023
Discover Update October 2023
Webinar
October 5, 2023
MaxDiff Best Practices
Webinar
September 28, 2023
Tips & Tricks of Key Driver Analysis
Webinar
September 6, 2023
Understanding and Running Situational Choice Experiments
Webinar
August 24, 2023
Conjoint Analysis from Beginning to Recommendations
Webinar
July 6, 2023
Discover Showcase
Webinar
May 25, 2023
Analytics & Insight Summit 2023
Conference
May 4, 2023
The Science and Process of Segmentation
Webinar
April 27, 2023
Using Choice-based Techniques to Segment Customers
Webinar
March 30, 2023
Pricing Research Techniques
Webinar
March 1, 2023
Prohibitions in Conjoint Designs: Embrace the Possibilities, Avoid the Peril!
Webinar
December 15, 2022
Unlocking the Potential of Maxdiff
Webinar
October 3, 2022
Highlights from the 2022 Sawtooth Software Conference
Webinar
June 23, 2022
Sawtooth Software Conference 2022
Conference
May 2, 2022
Real-Time Detection of Random Respondents in MaxDiff Surveys
Webinar
February 24, 2022
Targeting Customers Who Prefer Your Product: Market Simulator Add-on Analyses
Webinar
December 8, 2021
Optimizing Product Features and Pricing Using Choice (Conjoint) Experiments
Webinar
November 17, 2021
Improving and Optimizing Your Offerings with Conjoint Analysis Market Simulators
Webinar
August 31, 2021
Highlights and Learnings from the 2021 Sawtooth Software Conference
Webinar
July 6, 2021
Sawtooth Software Conference 2021
Conference
April 19, 2021
Expert Tools to Optimize Market Insights in Healthcare
Webinar
October 7, 2020
Pros & Cons of Market Simulations Using RFC vs. HB Draws
Webinar
September 24, 2020
Sawtooth Software Conference 2020
Conference
September 15, 2020
Driver Analysis: How to Do It Badly… and Well
Webinar
August 19, 2020
Which Conjoint Method Should I Use?
Webinar
July 30, 2020
How to Add Best Worst Case 2 & 3 to Your Research Toolbox
Webinar
June 25, 2020
Optimize Products and Pricing with Conjoint & MaxDiff While Delivering Respondent Incentives Painlessly
Webinar
June 9, 2020
Finding the Perfect Message: Experiments for Messaging Research
Webinar
May 28, 2020
Using the Market Simulator
Webinar
April 23, 2020
Applied MaxDiff
Webinar
February 27, 2020
Avoiding Common Pitfalls in Conjoint Analysis
Webinar
January 30, 2020
An Introduction to Market Simulations in the Choice Simulator
Webinar
August 16, 2018
Are Your Ratings Data Lacking Insights? MaxDiff to the Rescue
Webinar
July 11, 2018
Intro to Choice-Based Conjoint with Lighthouse Studio Part 2: Analysis & Market Simulations
Webinar
November 15, 2017
Intro to Choice-Based Conjoint with Lighthouse Studio Part 1: Design & Programming
Webinar
November 8, 2017
A Consultant's Guide to Conjoint Analysis Reporting
Webinar
May 17, 2017
Managing a Successful CBC Project
Webinar
March 29, 2017
Surveys Anytime, Anywhere with Lighthouse Studio Offline Interviewing
Webinar
November 9, 2016
Do you TURF? An Optimization Approach
Webinar
October 12, 2016
Join the Mobile Movement and Optimize Your Surveys
Webinar
September 14, 2016
Advanced Concepts in Choice-Based Conjoint Part 2
Webinar
August 3, 2016
Advanced Concepts in Choice-Based Conjoint Part 1
Webinar
July 27, 2016
An Introduction to Adaptive CBC
Webinar
May 25, 2016
Market Simulations: A Three-Part Webinar Series Part 2
Webinar
March 9, 2016
Market Simulations: A Three-Part Webinar Series Part 1
Webinar
March 2, 2016
The Art and Science of Segmentation Part 2
Webinar
November 18, 2015
The Art and Science of Segmentation Part 1
Webinar
November 4, 2015
Mimic Consumer Choice with MBC
Webinar
October 22, 2015
Advanced MaxDiff Topics
Webinar
September 23, 2015
An Introduction to MaxDiff
Webinar
June 17, 2015