A few months ago, Keith Chrzan and Bryan Orme wrote a new book called, Applied MaxDiff. It is a practical and intuitive guide on how to use maximum-difference item scaling to solve real-world problems. This webinar, presented by Keith, will introduce critical concepts from the book and give you previews on how it will help you design, analyze, and report MaxDiff results.
Whether you are new to MaxDiff or a grizzled master, feel free to join this webinar and interact with one of the industry's leading MaxDiff experts.
