Design surveys that turn insights into lasting impact
When insights shape decisions, impact lasts. Sawtooth gives you the tools to model real-world decisions and reveal what people value most.
Powering the world’s most influential research
A survey platform built for better research
Designed for researchers who want powerful methods without the complexity.
Make complex research simple
Stay in control of every detail
Discover makes complex setup simple, but never limits you. Use custom code for full flexibility.
Explore custom code
Deliver gold standard statistical analysis
Get support from true research experts
Smarter research starts here
Explore the tools that turn great questions into confident decisions
Discover
Run professional-grade surveys right in your browser—fast, flexible, collaborative.
Explore
Lighthouse Studio
The industry’s gold standard for Conjoint and MaxDiff with full customization, offline options, total control
Explore
Panel
Reach the right people at the right time with over 200 million verified respondents worldwide.
Explore
Consulting
We handle the analytics, you deliver the results—analysis from the people who literally wrote the book on conjoint and MaxDiff.
Explore
Methodology meets capability
Sawtooth gives you all the survey essentials you’d expect, and the advanced analytics you won’t find anywhere else. Every tool is built on the same foundation of statistical rigor, research expertise, and data you can trust.
General survey capabilities
Everything you need to design great surveys
Everyday surveys, done right
Design and field classic question types with ease. Multiple choice, grids, text entry, and more. All customizable and mobile-ready.
Powerful logic and flow
Data you can trust
Conjoint analysis
See how people really make trade-offs
Understand real-world choices
Instead of asking what customers say they want, conjoint analysis presents realistic product options and captures what they actually choose.
Reveal what drives preference
Test before you invest
MaxDiff
Prioritize what matters most
Capture meaningful trade-offs
MaxDiff (best-worst scaling) forces clear choices, so you get results that reflect true priorities, not just what respondents rank as “important.”
Eliminate scale bias
See what matters, and by how much
Real research, real results
Learn how other experts have turned surveys into something real.
Design research that creates impact
From quick feedback to complex choice modeling, our survey tools help you uncover answers that matter.