Design surveys that turn insights into lasting impact

When insights shape decisions, impact lasts. Sawtooth gives you the tools to model real-world decisions and reveal what people value most.

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A survey platform built for better research

Designed for researchers who want powerful methods without the complexity.

Make complex research simple

Stay in control of every detail

Discover makes complex setup simple, but never limits you. Use custom code for full flexibility.

Explore custom code

Deliver gold standard statistical analysis

Get support from true research experts

Smarter research starts here

Explore the tools that turn great questions into confident decisions

Discover

Run professional-grade surveys right in your browser—fast, flexible, collaborative.

Lighthouse Studio

The industry’s gold standard for Conjoint and MaxDiff with full customization, offline options, total control

Panel

Reach the right people at the right time with over 200 million verified respondents worldwide.

Consulting

We handle the analytics, you deliver the results—analysis from the people who literally wrote the book on conjoint and MaxDiff.

Methodology meets capability

Sawtooth gives you all the survey essentials you’d expect, and the advanced analytics you won’t find anywhere else. Every tool is built on the same foundation of statistical rigor, research expertise, and data you can trust.

General survey capabilities

Everything you need to design great surveys

Everyday surveys, done right

Design and field classic question types with ease. Multiple choice, grids, text entry, and more. All customizable and mobile-ready.

Powerful logic and flow

Data you can trust

Learn about general surveys

Conjoint analysis

See how people really make trade-offs

Understand real-world choices

Instead of asking what customers say they want, conjoint analysis presents realistic product options and captures what they actually choose.

Reveal what drives preference

Test before you invest

Learn about conjoint analysis

MaxDiff

Prioritize what matters most

Capture meaningful trade-offs

MaxDiff (best-worst scaling) forces clear choices, so you get results that reflect true priorities, not just what respondents rank as “important.”

Eliminate scale bias

See what matters, and by how much

Learn about MaxDiff

Real research, real results

Learn how other experts have turned surveys into something real.

Crumbl grows their following by identifying viral desserts

28%

Increase in weekly cookie sales

Bose improves their latest headphones with customer feedback

31%

Increase in something good

Riot Games improves gamer satisfaction

34%

Increase in positive reviews

P&G optimizes product messaging and packaging design

34%

Increase in positive reviews

Riot Games improves gamer satisfaction

34%

Increase in positive reviews

Design surveys that turn insights into lasting impact

A survey platform built for better research

Make complex research simple

Stay in control of every detail

Deliver gold standard statistical analysis

Get support from true research experts

Smarter research starts here

Discover

Lighthouse Studio

Panel

Consulting

Methodology meets capability

General survey capabilities

Everyday surveys, done right

Powerful logic and flow

Data you can trust

Conjoint analysis

Understand real-world choices

Reveal what drives preference

Test before you invest

MaxDiff

Capture meaningful trade-offs

Eliminate scale bias

See what matters, and by how much

Real research, real results

Crumbl grows their following by identifying viral desserts

Bose improves their latest headphones with customer feedback

Riot Games improves gamer satisfaction

P&G optimizes product messaging and packaging design

Riot Games improves gamer satisfaction

Design research that creates impact