Products
Products
Discover
The complete platform for building and running survey research.
Lighthouse Studio
Desktop software for our most specialized survey methods.
Specialty tools
Standalone utilities for simulation and specialized analysis.
What you can do with Sawtooth
Design smarter surveys
Built for everything from quick feedback to designing new products.
Turn responses into decisions
Analysis built for real business decisions, not just charts.
Build it your way
Customize the look, logic, and behavior of every survey.
Consulting
Expert guidance for your toughest research challenges.
Sample
Get respondents matched to your target audience.
Solutions
Methodologies
Conjoint analysis
Understand what’s important to your customers.
Choice-based conjoint (CBC)
Standalone utilities for simulation and specialized analysis.
Adaptive choice-based conjoint (ACBC)
Personalize each interview based on what respondents already prefer.
MaxDiff
Learn what customers prefer in a list of items.
Menu-based choice (MBC)
Let respondents build their own product from a menu of options.
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Videos
Creating a Choice-Based Conjoint Exercise in Discover
Creating a MaxDiff in Discover
Teaching resources — Intro to Conjoint Analysis
Teaching resources — Intro to Conjoint: Market Simulations
Teaching resources — MaxDiff
Teaching resources — Intro to Conjoint: Analysis Methods
Introduction to Discover
Skip Logic in Discover
Manage Sawtooth Software Subscriptions
Root Likelihood
Skip Logic in Lighthouse Studio
Uploading Lighthouse Studio Surveys to Hosting
How to Create Looping Questions in Lighthouse Studio
Multi-Language Surveys in Lighthouse Studio and Discover
How to Estimate Willingness to Pay (WTP) in Sawtooth Software's Market Simulator
Willingness to Pay (WTP) for Conjoint Analysis
Relevant Items MaxDiff in Lighthouse Studio
How to Build Lists in Lighthouse Studio
Sawtooth Software Choice Simulator Tour
What Can MaxDiff Best-Worst Scaling Do For You?
Academic Aids: Market Simulations
Academic Aids: MaxDiff
Academic Aids: Motivation for Conjoint Analysis and Formulating Attribute Lists
Academic Aids: Choice-Based Conjoint (CBC)
Academic Aids: Intro to Conjoint Analysis
What Can Conjoint Analysis Do For You?
Every Day Low Price - CBC Case Study
Alka-Seltzer Plus Cannibalization - Case Study
Biomarker Pricing - Case Study
CBC/HB
CCEA Part 2 of 2
HB-Reg
Introduction to MaxDiff
CCEA Part 1 of 2
What is Conjoint Analysis?
Choice-Based Conjoint
