The training event will include three, two day tracks to choose from.
Track 1
Successfully Measure Preference: Methods and Skills to Master Customer Feedback
Build better surveys and sharpen your quant skills with hands-on training in preference measurement methods like NPS, KANO, Van Westendorp, Q-sort, MaxDiff, and Conjoint Analysis.
Go beyond the basics of conjoint analysis. Covers topics like advanced CBC designs, part-worth utility estimation, and choice simulator development—all grounded in the book Becoming an Expert in Conjoint Analysis.
Master Sawtooth's choice simulator and learn how to apply it for forecasting, segmentation, pricing, and product optimization. Also explore tools like TURF analysis, Bandit MaxDiff, Latent Class MNL, and Key Drivers Analysis to expand your research capabilities.
