Technical papers
Over the past four decades, experts worldwide have contributed to our understanding of the marketing science techniques we feature at Sawtooth Software. This section contains over a hundred technical papers written by these experts, arranged by general topic.
Categories
Sawtooth Software Products
Documentation for Sawtooth's own tools, straight from the people who built them.
General Conjoint Analysis
Foundational topics: interpreting results, sample size, pricing, and method selection.
Choice Based Conjoint
Questionnaire design, pricing, and respondent heterogeneity in CBC studies.
Adaptive Choice Based Conjoint
How ACBC compares to standard CBC and partial-profile designs.
Menu Based Choice (MBC)
Analyzing menu-based choice data and task order effects.
Market Simulators
Turning conjoint utilities into share-of-preference predictions.
Design of Conjoint Experiments
Comparing design strategies for sound conjoint experiments.
MaxDiff (Best/Worst) Scaling
Anchored, adaptive, and standard MaxDiff methodology and validation.
Hierarchical Bayes Estimation
Convergence, priors, constraints, and covariates in HB estimation.
TURF Analysis
Reach optimization, item contribution, and faster search methods.
Adaptive Conjoint Analysis
ACA's history, known pitfalls, and price-effect quirks.
Segmentation
Common approaches, pitfalls, and ensemble clustering methods.
Importance and Prediction Models
Driver analysis, Q-sort, and situational choice experiments.
Conference proceedings
Below are the proceedings from Sawtooth Software’s conferences. If you experience a delay after clicking on a link, please be patient while the PDF file loads; these proceedings are each hundreds of pages long.