Schedule at a Glance

View the daily schedule of all concurrent tracks.

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Monday, April 29

Workshop
8:00 am
Breakfast
Session 1
9:00 am - 11:00 am
9:00 am
Choice Modeling Workshop
Bryan Orme & Zach Hewett, Sawtooth Software
11:00 am
Break
Session 2
11:30 am - 1:00 pm
11:30 am
Choice Modeling Workshop
Bryan Orme & Zach Hewett, Sawtooth Software
1:00 pm
Lunch
Session 3
2:00 pm - 3:30 pm
2:00 pm
Choice Modeling Workshop
Bryan Orme & Zach Hewett, Sawtooth Software
3:30 pm
Break
Session 4
4:00 pm - 5:30 pm
4:00 pm
Choice Modeling Workshop
Bryan Orme & Zach Hewett, Sawtooth Software
5:30 pm
Adjourned

Tuesday, April 30

Workshop
Tutorials
8:00
Breakfast
Session 1
9:00 am - 11:00 am
9:00 am
Choice Modeling Workshop
Bryan Orme & Zach Hewett, Sawtooth Software
9:00 am
Option 1: Expand Your Toolbox with Advanced MaxDiff
Brian McEwan, Sawtooth Software
Option 2: Practical Steps to Ensure Higher Data Quality
Steven Snell & Vignesh Krishnan, Rep Data | Cameron Halverson, Sawtooth Software
11:00 am
Break
Session 2
11:30 am - 1:00 pm
11:30 am
Choice Modeling Workshop
Bryan Orme & Zach Hewett, Sawtooth Software
11:30 am
Option 1: Expand Your Toolbox with Advanced MaxDiff (continued)
Brian McEwan, Sawtooth Software
Option 2: Practical Steps to Ensure Higher Data Quality (continued)
Steven Snell & Vignesh Krishnan, Rep Data | Cameron Halverson, Sawtooth Software
1:00 pm
Lunch
Session 3
2:00 pm - 3:30 pm
2:00 pm
Choice Modeling Workshop
Bryan Orme & Zach Hewett, Sawtooth Software
2:00 pm
Option 1: Running a Pricing Conjoint Project from Start to Finish
Remco Don & Egle Meskauskaite, SKIM
Option 2: Situational Choice Experiments
Keith Chrzan & Dean Tindall, Sawtooth Software
3:30 pm
Break
Session 4
4:00 pm - 5:30 pm
4:00 pm
Choice Modeling Workshop
Bryan Orme & Zach Hewett, Sawtooth Software
4:00 pm
5:30 pm
Adjourned
7:00 pm
Reception at Crockett Tavern

Wednesday, May 1

Research Methods Track
Academic Session
8:00 am
Breakfast
Session 1
9:00 am - 10:30 am
9:00 am
Welcome remarks
Bryan Orme, Sawtooth Software
9:00 am
Using GPT for Marketing Research
Ayelet Israeli, Harvard
9:55 am
A “How To” Guide for Catching Cheaters
Deb Ploskonka, Holly Smith, & Karlan Witt, Cambia Information Group
10:30 am
Break
Session 2
11:00  am - 12:30 pm
11:30 am
Visibly Better: Improving Conjoint Experiments with Eye Tracking
Neli Dilkova-Gnoyke & Alex Wendland, Factworks GmbH
12:00 pm
How an Election Surprise Changed Preferences
Raph Thomadsen, Washington University in St. Louis
12:30 pm
Lunch
Session 3
2:00 pm - 3:30 pm
3:30 pm
Break
Session 4
4:00 pm - 5:30 pm
4:30 pm
4:30 pm
5:00 pm
Identifying Winning Feature Combinations with Combined Reach of Item Sets
Alex Wendland & Neli Dilkova-Gnoyke, Factworks GmbH
5:00 pm
5:30 pm
Adjourned
Optional Clinics
5:30 pm
Machine Learning in Market Segmentation
Keith Chrzan, Sawtooth Software
5:30 pm
Key Drivers Analysis in LHS
Dean Tindall & Walter Williams, Sawtooth Software
7:00 pm
Reception at Casa Rio

Thursday, May 2

Research Methods Track
Corporate Research Track
Breakouts
8:00 am
Breakfast
Session 1
9:00 am - 10:30 am
9:00 am
TBA
Emma Brown Gibbons, Ohio University
9:45 am
Comparing AI-Generated Results to Survey Research in CPG Product Pricing
Kathryn Kaul-Goodman, Jacob Nelson, & Edward Paul Johnson, Harris Poll
9:45 am
Which Conjoint Method Should I Use?
Aaron Hill, Sawtooth Software
10:30 am
Break
Session 2
11:00 am - 12:30 pm
11:00 am
Revolutionize your Surveys in Lighthouse using AI and no-code APIs
Saurabh Aggarwal, Knowledge Excel | Mohit Shant, Insights Curry
11:45 am
Using Seeded Items to Improve Express Best Worst Designs
Jon Godin & Megan Peitz, Numerious | Thomas Eagle, Eagle Analytics of California
11:45 am
12:30 pm
Lunch
Session 3
2:00 pm - 3:30 pm
3:10 pm
How CBC Helped Coca-Cola Increase Revenue and Market Share
Renata Soares, Coca-Cola (formerly) | Steve Whitelaw, Whitelaw & Co.
3:30 pm
Break
Session 4
4:00 pm - 5:30 pm
4:30 pm
Choice Modeling in a Rapidly Changing Tech Startup
Kenneth Fairchild, Tribal Credit (formerly) | Bruce Bastian, Luminim
5:30 pm
Adjourned
Optional Clinics
5:30 pm
Introduction to MBC
Bryan Orme, Sawtooth Software
5:30 pm
7:00 pm
Reception at the Alamo

Friday, May 3

Research Methods Track
Corporate Research Track
8:00 am
Breakfast
Session 1
9:00 am - 10:30 am
9:00 am
Holistic Conjoint
Marco Vriens. Kwantum | Felix Eggers, Copenhagen Business School | Darin Mills, Illuminas
9:00 am
“What do we make of that?” Initial explorations in using AI in research
Dan Penney, Marianne Moran Peterson, & Jimbo Brand, Microsoft
9:30 am
Extracting Meaningful Segments from HB Utilities
Jay Magidson, Statistical Innovations | Jeroen K. Vermunt, Tilburg University
9:30 am
Guest Satisfaction: More Complicated Than You’d Think
Laura Dulude, Universal Destinations & Experiences
10:30 am
Break
Session 2
11:00 am - 12:30 pm
12:00 pm
Tribute to Rich Johnson, Best Paper Presentation, and Closing Remarks
Bryan Orme, Sawtooth Software
12:30 pm
Adjourned
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